A recent Geekwire post from friend and former colleague, Kelly Smith, was very thoughtful and transparent concerning the typical reality of most startups - the pivot. In the post, Kelly articulates in detail how he had to refactor and launch his Zapd application (again). It’s a good read and I encourage all current and aspiring entrepreneurs to read it.
Attached is the memorable clip from the sitcom, Friends feature Ross's anxiety-ridden screams of "PIVAT!" Often times we only hear news from entrepreneurs about the 'up-and-to-the-right' proclamations that are almost always designed to mirror the tough realities of a startup. Startups are very hard and the path to success is often riddled with changes in direction in strategy, product, etc. It’s exciting and a journey that can be quite rewarding. I did a post last year on Geekwire about the story of AdXpose that might be useful, too.