Introducting Billion Dollar Online Advertising Bailout Package

Our launch went live this morning.  We just announced today a new service called AdXpose.  I was eluding to this release in this post.  We are pleased to be joined by some world-class partners, including consumer marketers such as advertisers Jones Soda and Keen Shoes, ad server and exchange operator OpenX, atom.com (a division of MTV Networks Entertainment Group), premium display advertising marketplace TRAFFIQ and community publishing platform Wetpaint. 

We are down here at AdTech right now and the reception is quite good.  We (Mpire) build the AdXpose technology for our own publisher network and had a ton of interest from partners to license it. 

The reason being that ROI and campaign transparency are two of the most significant concerns of brand advertisers and media buyers today.  Up to 80% of online ad space goes unsold through direct buys (IAB/Bain digital pricing research, 8/08), leaving most inventory to be sold and resold through multiple exchanges and ad networks.  Brand marketers and advertisers do not receive the visibility and ROI reporting necessary to track their campaigns today thru third party channels.  PriceWaterHouseCoopers estimates 30% of all online display ads are not seen – this equated to $3 billion dollars wasted per year.  AdXpose tracks campaigns anywhere on the Internet – exchanges, ad networks and direct placements – giving advertisers maximum ROI and unprecedented transparency. 

Its been an interested journey to get our private beta.  Now that we've sprinted to the start line, we're ready to run the race.