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Early Launch Results

I just did a post on the AdXpose blog about some of the performance results on the technology.  Really interesting insights:
•    Between 20% to 40% of ad impressions are not “InView”, meaning although the ad network recorded an impression, the creative was below the fold and was never viewed by the site visitor
•    Between 30% to 65% of ad impressions are “passed down” to the respective ad network’s distribution partners versus direct distribution to the network’s direct publishers.
•    160×600, 300×600, and 300×250 creative sizes are yielding the highest creative engagement, in spite of lower-than-average above-the-fold placement.
•    728×90 placements with a higher than average above-the-fold placement rate have lower creative engagement that 300×250 and the 160/300×600 creative sizes

This is one of those rare products that customer really just love.  I have been talking about this launch and thus far it (AdXpose) has been one of the more exciting launches that I've done in awhile.


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