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Mpire Signs Two Large Ad Agencies

Congrats to the Mpire team.  They announced two large ad agency deals today: WPP and GroupM's Mediacom.  You can read a brief interview from Kirby Winfield here.  The Mpire team is building some extremely important technology around campaign optimization and verification.  I know what's going on behind the scenes in terms of large brands adopting the new AdXpose technology in order to provide great transparency in the display ad marketplace.  The amount of real-time optimization data that they are getting is extremely helpful for brands and agencies.  Think about a world where every ad is automatically optimized before you spend a bunch of money on underperforming or inappropriate impressions.  The guys at Mpire conducted an interesting research paper on this topic that can be read here.


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