Digital & Business Model Transformation at Rosetta Stone

Innovation Answered - Innovation Leader

Oct 6, 2020


Yellow boxes with CD-ROMs made Rosetta Stone an iconic brand in the 2000s. Since then, the company has transformed itself into an educational technology powerhouse. Matthew Hulett, President of Language at the company, discusses how Rosetta Stone pivoted from a physical product to a subscription service. He also discusses the company’s approach to digital innovation and how his team is working through the COVID-19 pandemic.