Startup turnaround specialist Matt Hulett on unlocking growth, competing with giants, and surviving turbulent times

Our guest this week is Matt Hulett, a veteran of the Seattle tech community and the author of the new book, Unlock: 5 Questions to Unleash Your Company’s Hidden Power, published by Page Two Books.

A former executive with companies including Expedia, Mpire, Rosetta Stone and RealNetworks, Hulett is now the CEO and president of PetMed Express, a publicly traded, Florida-based online pet pharmacy.

We talk about finding the right market segment to pursue, how startups and investors should approach the potential of an economic downturn, tips for competing with tech giants, the role that private capital can play in turning around struggling businesses, and how to think about competition, among other topics.