{"id":1170,"date":"2014-08-27T08:03:01","date_gmt":"2014-08-27T13:03:01","guid":{"rendered":"https:\/\/startupwhisperer.com\/4-tips-to-decide-when-to-pivot-your-business\/"},"modified":"2021-02-03T16:39:51","modified_gmt":"2021-02-03T22:39:51","slug":"4-tips-to-decide-when-to-pivot-your-business","status":"publish","type":"post","link":"https:\/\/startupwhisperer.com\/2014\/08\/4-tips-to-decide-when-to-pivot-your-business\/","title":{"rendered":"4 Tips To Decide When To Pivot Your Business"},"content":{"rendered":"
People often ask me how hard is it to pivot a business. Younger businesses are always easier to pivot than existing businesses. Not only are larger businesses, well larger, they also have a legacy of existing revenue that will more than likely be cannibalized, reduced, or even eliminated. An example of a recent pivot that was acquired is Twitch TV (formerly Justin.TV). Amazon announced that it just purchased TwitchTV for $1 billion in cash. TwitchTV had gone through many pivots. This post<\/a> from a couple of years ago does a nice job detailing all of their business incarnations. <\/a><\/p>\n In startup or a restart of a business, you are basically trying to build a scalable business model that has longevity and defensibility. On the path of finding your cadence in this new endeavor, you are constantly testing and iterating. There are a ton of great posts on indicators that are obvious when you need to pivot your business model. I like Eric Ries post<\/a> on the subject. <\/p>\n Along the way to pivoting your business, you are going to go thru many different paths. I have my own set of metrics that are indicators whether you need to pivot your business. I call it the "Rodney Dangerfield Test\u201d as a reference to the popular comedian\u2019s stick for not getting respect. Here are some indicators that your business doesn\u2019t \u201cget no respect\u201d in terms of its future direction: <\/p>\n\n