{"id":1172,"date":"2014-07-24T07:00:00","date_gmt":"2014-07-24T12:00:00","guid":{"rendered":"https:\/\/startupwhisperer.com\/tunes-postback-conference-rocked\/"},"modified":"2021-02-03T16:39:51","modified_gmt":"2021-02-03T22:39:51","slug":"tunes-postback-conference-rocked","status":"publish","type":"post","link":"https:\/\/startupwhisperer.com\/2014\/07\/tunes-postback-conference-rocked\/","title":{"rendered":"Tune’s PostBack Conference Rocked"},"content":{"rendered":"
Although, I may have been one of the oldest guy at the show, I had a fantastic time at Tune's PostBack conference<\/a>. Just to give you an idea of the vibe at the show, there were fantastic sessions led by important industry players combined with late night parties with a famous DJ followed by catered McDonalds Egg McMuffins and hashbrowns for all of the hungover attendees. <\/p>\n I was very impressed with the speakers, the panel content, and the energy around the room. It is now the second year that they've done this conference and Tune was able to pull in senior execs at Twitter, Google, and many others. It is notable that such a young company has the foresight to take the leadership position in sponsoring an industry conference focused on large issues around campaign tracking and user acquisition. In addition, to the fantastic content, I was struck with some larger trends at the show, including:<\/p>\n Lastly, it is still early in this space. My company is at the very early stages of building in-stream performance-based advertising called Pytch<\/a>. There were a ton of companies with their own take on the opportunities. When you look at the discrepancy between mobile eyeballs and ad spend <\/a>– we're still in the early innings.<\/p>\n","protected":false},"excerpt":{"rendered":" Although, I may have been one of the oldest guy at the show, I had a fantastic time at Tune's PostBack conference. Just to give you an idea of the vibe at the show, there were fantastic sessions led by important industry players combined with late night parties with a famous DJ followed by catered…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/posts\/1172"}],"collection":[{"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/comments?post=1172"}],"version-history":[{"count":1,"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/posts\/1172\/revisions"}],"predecessor-version":[{"id":1760,"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/posts\/1172\/revisions\/1760"}],"wp:attachment":[{"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/media?parent=1172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/categories?post=1172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/tags?post=1172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n