{"id":1180,"date":"2014-01-28T21:28:27","date_gmt":"2014-01-29T03:28:27","guid":{"rendered":"https:\/\/startupwhisperer.com\/you-cant-manufacture-customer-loyalty\/"},"modified":"2021-02-03T16:39:51","modified_gmt":"2021-02-03T22:39:51","slug":"you-cant-manufacture-customer-loyalty","status":"publish","type":"post","link":"https:\/\/startupwhisperer.com\/2014\/01\/you-cant-manufacture-customer-loyalty\/","title":{"rendered":"You Can&#8217;t Manufacture Customer Loyalty"},"content":{"rendered":"<p>A couple of weeks ago we held our third annual ClickBank customer event called <a href=\"http:\/\/clickbankexchange.com\/\" target=\"_blank\" rel=\"noopener\">ClickBank Exchange<\/a>.&#0160; We had a fantastic line-up of <a href=\"http:\/\/clickbankexchange.com\/speakers\/\" target=\"_blank\" rel=\"noopener\">speakers<\/a>, hundreds of customers in attendance, and new ClickBank product announcments.&#0160; It has been a fascinating ride for me personally taking on the role of ClickBank&#39;s CEO. ClickBank is a digital commerce &amp; marketing platform for entrepreneurs worldwide and we&#39;re about helping digital entrepreneurs worldwide reach their financial goals.&#0160; <a class=\"asset-img-link\" href=\"http:\/\/thedarkknight.typepad.com\/.a\/6a00d8347c274d69e201a5115dd5f6970c-popup\" onclick=\"window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false\" style=\"float: right;\"><img decoding=\"async\" alt=\"Cbexchange14\" class=\"asset  asset-image at-xid-6a00d8347c274d69e201a5115dd5f6970c img-responsive\" src=\"https:\/\/thedarkknight.typepad.com\/.a\/6a00d8347c274d69e201a5115dd5f6970c-320wi\" style=\"margin: 0px 0px 5px 5px;\" title=\"Cbexchange14\" \/><\/a><\/p>\n<p>&#0160;We had several announcements that really supported our core mission, including:<\/p>\n<p>&#0160;\u2022&#0160;&#0160;&#0160;&#0160;&#0160;&#0160;&#0160;&#0160; Premium content \u2013 we announced the launch of \u201cClickBank University\u201d.&#0160; This will be a weekly set of education webinars that will create a valuable set of educational material for our ClickBank ecosystem.&#0160;<\/p>\n<p>\u2022&#0160;&#0160;&#0160;&#0160;&#0160;&#0160;&#0160;&#0160; Branded content\u2013 we are investing in 2-4 branded celebrity launches combined with premium content.&#0160; The next celebrity we will be working with is <a href=\"http:\/\/en.wikipedia.org\/wiki\/Kevin_Harrington_%28entrepreneur%29\" target=\"_blank\" rel=\"noopener\">Kevin Harrington<\/a>.&#0160; Kevin invented the first infomercial and runs the company \u201cAs Seen on TV.\u201d&#0160; He recently received more attention and notoriety due to his involvement as a panelist on TV&#39;s, Shark Tank.&#0160;<\/p>\n<p>\u2022&#0160;&#0160;&#0160;&#0160;&#0160;&#0160;&#0160; New platform features \u2013 we have a number of new features that our customers have been asking for, including:<\/p>\n<ul>\n<li>Shopping cart<\/li>\n<li>Coupons<\/li>\n<li>Upgrade\/downgrade subscriptions<\/li>\n<li>Real-time analytics<\/li>\n<li>Custom order form<\/li>\n<\/ul>\n<p>&#0160;\u2022&#0160;&#0160;&#0160;&#0160;&#0160;&#0160;&#0160; Mobile &#8211; We launched Pytch successfully at ClickBank Exchange on-time and with more features than we had anticipated.&#0160; We have received thousands of sign-ups to implement the Pytch functionality since we announced.&#0160; More on Pytch <a href=\"https:\/\/startupwhisperer.com\/2014\/01\/introducing-pytch.html\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>What I was struck with was the general enthusiasm for our company.&#0160; Being relatively new to the company, I was not prepared for the authentic support for the company.&#0160;<\/p>\n<p>Its rare in one&#39;s career that you are able to work for a company that has a service that can change people&#39;s lives.&#0160; One such example is from one of our customers, the successful health and fitness entreprenuer, <a href=\"http:\/\/joeyatlas.com\/\" target=\"_blank\" rel=\"noopener\">Joey Altas<\/a>.&#0160; Joey has built a large business on the ClickBank platform with his Cellulite reduction products.&#0160; Here&#39;s what Joey had to say to our team:<\/p>\n<p><em>&quot;I&#39;m writing to say &quot;Thank you&quot;, for inviting me to CB Exchange and giving me the opportunity to speak &#8211; to share part of my story, and success, with everyone there. I hope I delivered &#8211; and am open to any and all feedback, for future improvement.<\/em><\/p>\n<p><em>I also want to thank you for the level of treatment you shared with me. Taking care of all the travel&#8230; the gift-bag&#8230; and everyone&#39;s friendly support was extremely appreciated.&#0160; <\/em><\/p>\n<p><em>Most importantly, I want to let EVERYONE know you&#39;re all amazing. And I mean everyone. As individuals, you&#39;re all extremely positive, kind, genuinely pleasant and fun to be with. And together &#8211; as a team &#8211; you all simply rock. The culture you&#39;ve all built together is one to be admired. I wish everyone the absolute best as the future evolves. &quot;<\/em><\/p>\n<p>This kind of feedback gives us the juice to grow the company and to innovate.&#0160; Thanks to all of our customers and employees for making ClickBank Exchange 2014 a fantastic event.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A couple of weeks ago we held our third annual ClickBank customer event called ClickBank Exchange.&#0160; We had a fantastic line-up of speakers, hundreds of customers in attendance, and new ClickBank product announcments.&#0160; It has been a fascinating ride for me personally taking on the role of ClickBank&#39;s CEO. ClickBank is a digital commerce &amp;&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/posts\/1180"}],"collection":[{"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/comments?post=1180"}],"version-history":[{"count":1,"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/posts\/1180\/revisions"}],"predecessor-version":[{"id":1768,"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/posts\/1180\/revisions\/1768"}],"wp:attachment":[{"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/media?parent=1180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/categories?post=1180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startupwhisperer.com\/wp-json\/wp\/v2\/tags?post=1180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}