{"id":1368,"date":"2008-05-05T23:00:20","date_gmt":"2008-05-06T04:00:20","guid":{"rendered":"https:\/\/startupwhisperer.com\/brand-positioni\/"},"modified":"2021-02-03T16:40:02","modified_gmt":"2021-02-03T22:40:02","slug":"brand-positioni","status":"publish","type":"post","link":"https:\/\/startupwhisperer.com\/2008\/05\/brand-positioni\/","title":{"rendered":"Brand Positioning Clift Notes"},"content":{"rendered":"
There are many great books on positioning. Starting out in my career, I read a ton of Al Ries and David Aaker<\/a>. Aaker is really a guru on brand and has delivered many great books on branding over the years. He’s a Professor Emeritus at the Haas Business School.<\/p>\n A couple of books that I recommend are Aaker’s "Building Strong Brands<\/a>" and Al Ries’, "The 22 Immutable Laws of Branding<\/a>". Each deliver very clear and concise perspectives on how to get your company and brand positioned in the minds of consumers. Really that is what its all about. Its about developing a "Unique Sales Proposition" or USP as us marketing hipsters like to refer to it. <\/p>\n There is a lot of work that goes into building clear and concise brands. When developed successfully brands deliver much better return for investors and your company. Imagine many different elements being integrated a concise positioning statement that clearly puts you the right market segment with a specific value that is different than your competition. <\/p>\n