{"id":1382,"date":"2008-02-29T16:17:00","date_gmt":"2008-02-29T22:17:00","guid":{"rendered":"https:\/\/startupwhisperer.com\/what-is-your-on\/"},"modified":"2021-02-03T16:40:02","modified_gmt":"2021-02-03T22:40:02","slug":"what-is-your-on","status":"publish","type":"post","link":"https:\/\/startupwhisperer.com\/2008\/02\/what-is-your-on\/","title":{"rendered":"What is your one thing?"},"content":{"rendered":"
Your job as CEO\/founder is to make the organizational objectives and goals for your startup clear, concise, and measurable. I am reminded by Jack Palance’s character as the wise and crusty old cowboy in the movie City Slickers telling Billy Crystal to figure out what his "one thing" is in his life. <\/a>
\nIn business, you need to wrap all of the complexities around all of the specific strategies and tactics to something simple that everyone can understand and strive for. I’ve worked for some companies that had so many initiatives and goals that it was hard to get a cohesive picture about what everyone is actually trying to do. Ask yourself the question what defines your companies success by the end of the year —
not strategies like launching a big product or a new marketing campaign. <\/p>\n